Home
About
Capabilities
Testimonials
Blog
Resources
Contact
Holistic Learning Plan Creation
Translate business questions into research objectives
Identify key questions, killer issues, and potential risk areas
Recommend methodologies to address key business questions
Qualitative Research Design & Analysis
Tailor approach/techniques to learning needs, including: focus group interviews, individual shopper, in-home, and ethnographic interviews, concept and copy development, and creative protocols (e.g. storytelling, analogies, games, laddering, picture projection)
Single-point-of-contact for research design, execution, and analysis
Summary report that brings learning to life with actionable conclusions and recommendations
Quantitative Research Design & Analysis
Tailor approach/techniques to learning needs, including: concept/concept & use, product, packaging, brand equity, advertising/copy, claims, segmentation, brand health, pricing, receptivity, market mapping, and country clustering.
Single-point-of-contact for research design, execution, and analysis
Summary report that clearly and crisply highlights key findings, with actionable conclusions and recommendations
Data Integration & Synthesis
Analyze multiple, disparate data sources and uncover cohesive, integrated conclusions
Combine qualitative and quantitative learning, along with market/trend knowledge, to deliver unique and compelling insights
Home
About
Capabilities
Testimonials
Blog
Resources
Contact